However, this practice has largely disappeared in recent years, perhaps because of an effort by retailers to create a greater sense of urgency.
Black Friday is a shopping day for a combination of reasons.
As the first day after the last major holiday before Christmas, it marks the unofficial beginning of the Christmas shopping season.
This was taken to a new extreme in 2011, when several retailers (including Target, Kohl's, Macy's, Best Buy, and Bealls) It is common for prospective shoppers to camp out over the Thanksgiving holiday in an effort to secure a place in front of the line and thus a better chance at getting desired items.
This poses a significant safety risk, such as the use of propane and generators in the most elaborate cases, and in general, the blocking of emergency access and fire lanes, causing at least one city to ban the practice.
In 2015, Neil Stern of Mc Millan Doolittle said, "Black Friday is quickly losing its meaning on many fronts," because many stores opened on Thanksgiving, and a lot of sales started even earlier than that. A Gallup poll in 2012 has shown that only 18% of American adults approve of Black Friday, which is significantly lower than the percentage of American adults that approve of the controversial holiday Columbus Day, which is at 58%.