Ellin based Mrs Ari's name on his wife, Melissa Hecht.
In the final season, Ari makes Lloyd the interim chief of TMA's TV division upon the condition that he will task the Mad Men production staff to derail the audition of a waiter Ari mistakes as dating his wife.
As Ari steps down from TMA in the series finale, Lloyd is surprised and confronts Ari for not letting him know early on, telling Ari that he was his inspiration.
Ari makes him endure a series of challenges over 100 days, which proves so hard for Lloyd, that he leaves Ari to take up Adam Davies' offer to work at TMA.
Ari responds in the episode "Berried Alive" by ensuring that nobody in Hollywood will work with Lloyd again, starting with his attempt to sign Drama as a client after he is taken off Five Towns.
In the final season, she assists Vince with the damage control in light of an article Vanity Fair reporter Sophia Lear wrote about him.