The new dating feature, Zuckerberg said this week, "is for building real long-term relationships, not just hookups," and he said it could be life-changing for the more than 200 million Facebook users who list themselves as single.
Still, Kevin Lee, the trust and safety architect of the fraud-detection startup Sift Science and a former Facebook spam manager, said the dating service could subject users to a host of new risks, including financial fraud.
Sift's research, Lee said, has found that about 70 percent of the victims of these frauds are women - often older women in developed countries seen by fraudsters as wealthy and more vulnerable due to a divorce, desire to have children or other life event.
" said one 22-year-old law student in California currently using other online-dating apps.
Plus, she added, "many women, including me, have had to deal with complete strangers, usually middle-aged men abroad, sending gross messages when you're not their friends." Having a Facebook dating profile, she guessed, wouldn't help.
Matches will be shown the other person's first name, age, current city and photo, though users will also have the option of sharing their work, education and other biographical information. Privacy watchdogs, advertising experts and industry rivals worry the service could expose users more acutely to the worst of the Web - scams, malicious strangers and other problems Facebook already has its hands full with."Facebook already knows a lot about you that you tell it, and it collects a lot of information about you beyond that. Some of the dating apps now allege that Facebook is copying their apps, encompassing their features into its main market-dominating powerhouse.