From around 1934 the company was using the "Remued" name exclusively, and this coincided with the death of one of the founders, David Dee, and an introduction of additional capital by the future wife of Reg Hawkins, Noni Deumer, whose surname spelt backwards is "Remued".
Production at the factory continued under Alan Hawkins, with the head potter, Allan James becoming a part owner in the early 1950s.
'Remued' was a line of art pottery dating from the early 1930s to the mid-1950s.
The name has become so associated with its characteristic drip-glaze style that it sometimes even appears in descriptions of other pottery, as in 'van Briggle remued'.
In the case of the larger firms the mark also has publicity value and shows the buyer that the object was made by a long-established firm with a reputation to uphold; such clear name- marks as Minton, Wedgwood, Royal Crown Derby and Royal Worcester are typical examples.