Sparsely populated, its 31 million inhabitants are predominantly young and highly urbanised with over 80% living in towns and cities such as Jeddah and Riyadh, the extensively modernised capital.
Saudi Arabia is also home to more than 10 million foreigners who have relocated for work, including over 100,000 European and North American expatriates.
The country is governed as an absolute monarchy by the ruling family, the House of Saud, dating from the nation’s hard-fought unification and inception in 1932.
The kingdom is currently overseen by the King and First Deputy Prime Minister Salman bin Abd al-Aziz Al Saud who took over the reins of power in 2015.
Adapting clothing and behaviours to the local circumstances is critical, particularly for women, and can help in establishing new business relationships.