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Lu La Roe was founded in 2012 by De Anne Stidham, who, according to the company’s website, was a single mother of seven children at the time and named the company after her three oldest grandchildren, Lucy, Lola and Munroe.
Stidham started designing skirts, and the designs took off, fueled largely by buzz on social media.
The company also declined to answer questions about the complaints leveled at the company by some of its sales reps, as well as to discuss how much sellers of its wares typically earn.“Lu La Roe wouldn’t be where we are today without the passion, dedication and success of our fast-growing network of independent retailers,” the company said in a statement to CBS Money Watch.
“We take the concerns or questions they have seriously.
When I went to the Navision training class back in 1999, this was one of things that they stressed on when using inventory function in NAV. Do it before you run any inventory, costing, or financial statements!