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A woman’s response of “I have a boyfriend”, for example is taken as a challenge rather than as as soft no; PUAs are supposed to assume that this boyfriend is a fake and will mysteriously disappear when he’s demonstrated his higher value.

Baranowski and Hecht zeroed in on a commonly overlooked fact in these studies: women face greater personal and social risks when it comes to sex.

Unsurprisingly, the potential for physical danger, pregnancy and good old-fashioned slut-shaming bullshit are all unlikely to induce the screaming thigh-sweats in even the terminally horny.

Many PUAs who practice day game – that is, making cold approaches during the day in public venues instead of at night in a bar or club – will physically impose themselves in front of a woman in order to make her stop to talk to them and do a little dance to keep her from walking away.

Others will consciously ignore soft no’s and refusals in the name of getting a woman’s number.

The ur-evidence of this belief is the infamous Clark-Hatfield study, which was published in 1989 and replicated over and over again by You Tube pranksters as “social experiments” ever since.