This guide is designed to describe all areas of SEO—from finding the terms and phrases (keywords) that generate traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site.
If you are confused about this stuff, you are not alone, and we're here to help.
The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo! Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users.
This is true whether your site provides content, services, products, information, or just about anything else.
Download your copy of the world's most-read guide on SEO! In addition to marketing analytics software, you’ll get to access dozens of SEO and inbound marketing resources.