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It turns out, however, that the term had been in use for some time before the famous green card flood.
Later, some particularly nasty folks figured they could take mass e-mailing software (which had been around for decades to handle mailing lists) and use it to send junk e-mail to large audiences who hadn't asked for it.
When she does this, a group of Vikings (don't ask) in the corner start a song: "Spam, spam, spam, spam, spam, spam, spam, spam, lovely spam! There were several thousand such newsgroups, and each one got the ad.
Quickly people identified it as "spam" and the word caught on. Some people also applied it to individual unwanted ads that weren't posted again and again, though generally it was associated with the massive flood of the same message.
It is now possible to customize your “virtual mate” by adjusting her breasts, clothing, hair, race and makeup.